The agenda.
Keynotes.
The digital experience is the new front door for every business. Fabio Torlini, WP Engine’s SVP and International Managing Director, will discuss current market trends as the world accelerates into digital, and the unprecedented breakthrough opportunity for digital experience creators to serve the masses and help businesses of all sizes to press ahead.
The digital world has shifted like never before. Whether you’re a freelancer or a large agency, a small business or a global enterprise, businesses of all sizes must make digital pivots faster and engage customers in new, innovative ways -- and do so at a lower cost. WordPress and WP Engine are uniquely poised to deliver on this demand. Join WP Engine founder and CTO, Jason Cohen, together with senior leaders who will share recent innovations and the road ahead for WP Engine’s SMB and Enterprise solutions in 2021.
make|SHIFT Panel: How Brands & Agencies Are Hacking the Channel to Adapt to a New Reality Expand
Over the last year, WP Engine created a feature-length documentary, make|SHIFT, including some of the top agency and tech minds in the industry. This film is about adaptability in the face of a constantly changing digital landscape and finding ways to do things differently, including embracing open source technologies such as WordPress. Join Mary Ellen Dugan, CMO at WP Engine, who will moderate a panel discussion with European brand and agency leaders to discuss the changing world brands and agencies face and how technology will help them adapt to and succeed in it.
WordPress is the most prolific CMS in the market and continues to gain ground in the enterprise as a powerful alternative to proprietary platforms. In a first of its kind, WP Engine has conducted in concert with the University of London and leading economists, a study of the WordPress Economy, its size, growth and future prospects - and resilience in the face of the pandemic.
Personal breakthroughs are often professional breakthroughs as well. In this session, hear about breaking down barriers, overcoming obstacles, and finding personal growth in every situation from our keynote speaker.
Breakouts.
1:15 PM – 1:50 PM GMT
Powering Business Growth with WordPress - WordPress powers up to 38% of the internet and that growth trajectory isn’t slowing down any time soon. Find out how these companies leveraged the best WordPress has to offer to drive business growth especially post pandemic.
1:55 PM – 2:25 PM GMT
The Accelerated Shift to eCommerce - Rise To The Occasion - With physical storefronts shuttering around the world, eCommerce has risen to the occasion by offering businesses not just a lifeline but a turbo injection. WP Engine will discuss recent market shifts, which segments are thriving, and how WP Engine eCommerce clients are adopting a data-driven strategy to grow their businesses, activate new channels, promotions and products. What’s worked, what hasn’t and how to apply the insights.
2:30 PM – 3:10 PM GMT
Coming Soon
1:15 PM – 1:50 PM GMT
Rock Your Blocks! Master the modern block editor and build confidently with Genesis - Whether it’s working with premium blocks, leveraging pre-designed block sections and full-page layouts, or even building custom blocks completely from scratch, Genesis has grown a lot in the last 6 months and now offers dynamic block-focused tooling for WordPress professionals. See how you can leverage these tools and properly master and scale the block editor within your WordPress work.
1:55 PM – 2:25 PM GMT
Build Modern Experiences with Headless WordPress - Headless WordPress architectures use modern JavaScript frameworks like React to create experiences that push the envelope of what's possible with WordPress. It's a technology here to stay. Are you up to speed? In this session, hear from Annan Patel, Senior Manager of Product at WP Engine, about why WordPress is a great choice for a headless CMS, and the latest on how WP Engine is helping shape the future of headless WordPress.
2:30 PM – 3:10 PM GMT
Mastering Migration - Make Local WordPress Development Simple - Keep it simple, but make it advanced. Local is a fuss-free, cost-free way to spin up local WordPress sites, test your latest site updates, and speed up your development workflow. Leave this session with a renewed confidence in your development!
Flextime.
Use this time to chat with WP Engine product and sales experts, catch an on-demand session or network with like-minded peers in the Slack space.
On Demand
Performance and User Experience for the Web of Tomorrow
Mariya Moeva, Product Manager at Google, discusses the future of the web and the important roles privacy, speed, and fostering quality user experiences have to play in it. Learn about tools like AMP, Site Kit and Web Stories for WordPress that you can use to assess and advance the performance of your WordPress site.
On Demand
How to Sell Enterprise Clients on WordPress
What’s your angle? Is it scalability, security, administrative capabilities, all of the above? In this video, CrowdFavorite (CEO, Karim Marucchi) and Maark (Founder & CEO, Michael Colombo) give us winning strategies for selling their enterprise clients on WordPress.
On Demand
Mastering Migration - How to Manage a Move From Another CMS to WordPress with Confidence
The flexibility, extendability, and scale of WordPress makes it a very attractive option for businesses considering a CMS migration. However, a CMS migration can present a number of unique challenges for project teams, particularly for sites with complex implementations. In this video, Leo Postovoit, Head of Partnerships and Product Strategy from XWP takes a look at a number of tools and strategies implemented by migration specialist agencies that massively streamline the process, ultimately minimizing the risks of change and equipping your business to unlock the potential of WordPress sooner.
On Demand
Press Ahead: How Modern Tribe Helped Take University Events Virtual
What if you spent months planning a huge event, only for it to be impossible? In the highly competitive world of college recruiting, admit weekends have taken on an outsized role due to COVID-19, and universities have had to cancel or postpone annual, sought-after events. Learn how Reid Peifer, Partner and Chief Creative Officer at Modern Tribe helped an Ivy League university find their breakthrough moment to create a virtual admitted-students weekend and a commencement celebration using WP Engine and WordPress.
On Demand
The Future is Now! Using Machine Learning to Automate Plugin Updates + Secure Your Site
Did you know plugin vulnerabilities represent 60% of the known entry points for website attacks? Learn how Smart Plugin Manager uses machine learning & visual regression testing to automate plugin updates and keep your site secure. Bonus: get a preview of exciting platform enhancements launching in the next coming months.
Access content from Summit/2020 in June.
Check out on-demand video from brand trailblazers, agency innovators, and industry visionaries in their virtual sessions from WP Engine Summit/2020.