Agenda.

8:30

Breakfast / Registration

9:15

KEYNOTES

• Kicking Off the Breakthrough Experience
  James Dowell, Enterprise Account Executive, WP Engine
  The common thread through all of life’s most groundbreaking events, technologies, social change, is the breakthrough moment that got the group, the inventor, the leader over a hurdle to changing the future. We’re here to celebrate that spirit, foster that entrepreneurial spirit, and fuel your next breakthrough moment.

• Tomorrow’s Digital Consumer
  Mary Ellen Dugan, CMO, WP Engine
  The digital expectations of younger consumers are rapidly changing, is your business prepared? Join Mary Ellen for some “hot-off-the-presses” research about what the coming generations of consumers expect from digital experiences.
• Uncovering Digital Trends
  Oliver Franklin-Wallis, Editor, WIRED
  To be a disruptor, you must understand societal shifts and install a culture of creativity that embraces them. In this session, we’ll look at current and future digital trends and offer ways to prepare your organisation for them.

10:25

Break

10:50

KEYNOTES

• Building the Future with WordPress
  Jason Cohen, Founder & CTO, WP Engine
  WordPress has emerged as a powerful solution for things like mobile applications and integration with other martech tools. In this session, Jason reveals how WordPress is enabling new possibilities for businesses today and provides a peek into breakthroughs on the horizon.
• Breakthrough Experiences: Lightning Talks
  Fabio Torlini, EMEA Managing Director, WP Engine
  Andrew Dobson, Head of Technology, Poke
  David Gyertson, Director of Digital, Zest The Agency
  Jack Harper, Web Architect, Johnston Press
  Breakthrough experiences come in many different forms. Join leaders from top brands and agencies as they offer real-world examples of the ways their companies are providing breakthrough digital experiences using WordPress, followed by a Q&A with these visionaries.
• WP Engine Product Innovation
  Monica Cravotta, Senior Director of Product Marketing, WP Engine
  2018 has already been full of exciting developments for the WP Engine Digital Experience Platform, but we’re just getting started! Join our product strategists for an overview of our platform and product innovation roadmap for 2019.

12:40

Networking Lunch

13:35

KEYNOTES

• Everything You Think Is True
  Gianfranco Chicco, European Marketing Director, The Webby Awards
  In this captivating Webby Talk, Gianfranco will look at the positive and negative impacts of granting the Internet the power to inform all of our decisions, and to shape each and every individual’s perception of reality.
• A Mobile First Mindset
  Scott Friesen, Strategic Partner Manager, Google
  “Mobile First” is critical to reach and convert today’s always-on customer. In this session, you’ll hear how a mobile-first mindset for creating all digital experiences will dictate not only what technologies you use, but how it will lead to better business outcomes.
• A Head-Full of Headless
  David Vogelpohl, VP Web Strategy, WP Engine
  Gabe Karp, Europe Director, 10up,
  Al Cattell, Director Platforms & Innovation, Candyspace
  Learn how headless on WordPress can spark new innovation, flexibility, and integration across the enterprise marketing stack for your organization.
• Seeing Around Corners: Dispatches on AI and Human Behaviour
  Dr. Chris Brauer, Director of Innovation, University of London
  Join Chris, a world-leading researcher on artificial intelligence and emerging technologies, as he draws on a wide range of disciplines and empirical evidence demonstrating how in fueling our imaginations, driving our performance and productivity, and prioritizing our wellbeing, AI is already making us ‘more human’ instead of ‘more than human.’

15:20

Break

15:45

KEYNOTES

• Building and Maintaining Trust
  Sat Dayal, Senior Director, Edelman
  In a post-GDPR world, fostering consumer trust is all-important. Younger consumers increasingly show they will buy a brand, switch from or even boycott a business based on its stance on controversial issues. In this session, learn more about how this ideology is dominating the cultural conversation.

• Breaking Brand with Cyber Security Trends
  Alex Cruz Farmer, Security Product Manager, Cloudflare
  Nothing threatens your brand like a security breach. Join this in-depth discussion about the intersection of security and brand, and the emerging ways you can protect your company from brand-killing cyber threats.

• Finding Your Personal Breakthrough
  Karina Hollekim, Keynote Speaker, Haugli & Hollekim
  Personal breakthroughs are often professional breakthroughs as well. In this session, Karina will talk about breaking down barriers, overcoming obstacles, and finding personal growth in every situation.

• Press Ahead
  Fabio Torlini, EMEA Managing Director, WP Engine
  Fabio shares WP Engine's vision and strategy for building a lasting, global brand in partnership with its people and customers.

17:20

Breakthrough Party (Drinks & Entertainment)

19:30

Summit Close & Farewell