DE{CODE} 2020: The virtual developer conference.

Joost de Valk

Founder & Chief Product Officer, Yoast


Joost de Valk is the founder and Chief Product Officer at Yoast. Joost spends most of his time at Yoast working on Yoast SEO and its add-ons. As Chief Product Officer, he makes sure the roadmap for all our products is well managed.

Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.


8:15 AM - 8:45 AM CST

Joost de Valk

Implementing Into Your Site

Search engines are constantly developing new ways to present search results and more often than not, they use data to do it. Implemented correctly, can do great things for your site and allow search engines like Google to pick up the data and present it in an enhanced way. Join this session to deep-dive on how to best implement structured data into your site, now and in the future.

Founder & CPO at Yoast

Attend DE{CODE} 2020

DE{CODE} is a developer-focused event that will take place virtually, and is dedicated to help you advance your WordPress expertise, so you can create better performing websites. A live-streamed event, DE{CODE} will feature 12 expert-led sessions on how to leverage WordPress for easy setups, fast builds, smooth launches, and effortless maintenance.